Who makes this

The Houses

Startups, each incubated through Jugnuu, each keeping its own name, founders and standards. They share this shopfront and nothing else.

Karachi, Sindh

House of Rafiya

Modest fashion that Pakistan, and the world, can be proud of.

House of Rafiya began with very little except a dream. Rafiya grew up with modest means, carrying responsibility long before she carried a business plan. At Jugnuu Taleem-o-Hunar she learned the skills to turn that dream into a plan and earned her certification. She built the website herself, designed her own logo and posters, and today designs every abaya, chadar and accessory from Karachi — pieces that feel beautiful, move well and don't cost the earth.

Founders: Rafiya

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Lahore, Punjab

Rangrez Art

Original ink, graphite and oil works — every work one of one.

Rangrez Art began in 2019 as a single room with north light, a stack of handmade paper, and a stubborn belief that a picture should hold atmosphere before it holds a subject. Everything is made by hand in small batches: calligraphy, graphite studies, fine art and paintings. Each work arrives signed and documented by the same hands that made it.

Founders: Rangrez Art studio

See all 15 pieces

Karachi, Sindh

Threads of Pakistan

Handmade Pakistani tote bags — from Pakistan to the world.

Threads of Pakistan began through Jugnuu Taleem-o-Hunar, where its founders learned digital literacy, communication and financial literacy — the skills that gave them the confidence to start a business. They combined those skills with a love for Pakistani craftsmanship to build a handmade tote bag brand: rilli patchwork, hand embroidery and hand-painted truck art, each bag made by hand by their artisans.

Founders: Three women co-founders

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